This Week in Yachting – 21st Nov 2024
Two of the Gold Coasts best-known luxury brands have announced a partnership to promote the finest in motoring and sailing experiences.
The partnership will see Mercedes-Benz Gold Coast (MBGC) and Southport Yacht Club (SYC) work with each other through a two-year cross-promotional deal.
MBGC dealer principle Robin Mainali says the first-of-its-kind arrangement with SYC is an appropriate fit for the MBGC brand.
“SYC is well-known Australia wide for its exceptional sailing and power boat fraternities, award winning boating facilities and its exceptional waterfront bar and dining,” says Mainali.
“We’ve both been part of the Gold Coast landscape for over 50 years and our clientele have similar tastes.
“MBGC is driving a new era in prestige motoring and we’re proud to be embarking together on what’s going to be an exciting partnership.”
The sponsorship will see MBGC gain exposure through brand placement in SYC and at their sporting events, while SYC will be provided with exclusive use of a Mercedes-Benz vehicle and promotion in the dealerships award-nominated magazine.
“We are delighted to be partnering with MBGC knowing this partnership will be greatly beneficial to both businesses,” says SYC General Manager Brett James.
“At SYC we pride ourselves on being an elite Gold Coast Sports Club and see similar influential characteristics in the way MBGC presents their brand.
“We look forward to establishing this corporate relationship with MBGC over the next couple of years.”
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